Galleries, libraries, museums and archives (GLAMs) can now make their digital content visible in Wikipedia articles more easily than ever before with the new GLAMwiki Toolset built by Europeana.
Several years in development, this tool gives cultural organisations the ability to mass-upload their own images, videos and sound recordings to Wikimedia Commons in the same way that they have done with other platforms like Flickr for years. For the first time GLAMs can mass-upload content without needing bespoke software, without external assistance required, with their own metadata, and at their own pace.
Once multimedia is uploaded to Wikimedia Commons, it becomes available to all 287 language editions of Wikipedia. Images, videos and sound recordings are displayed in the immediate context of encyclopaedic knowledge, adding to the understanding of that content in a non-commercial and neutral space. And, being the 5th most visited website in the world means that this material can be viewed in its new educational context by a far larger audience than ever before. With the tailored attribution that the new tool provides, Wikipedia readers wanting to learn more are only two clicks away from visiting the home institution’s website. Many GLAMs already report that Wikipedia-derived traffic is one of the most important providers of inbound traffic, sharing multimedia increases that flow dramatically.
The GLAMwiki Toolset has been developed and funded in partnership with four national Wikimedia chapters (UK, the Netherlands, France and Switzerland) and Europeana. Europeana works to make European culture accessible to all, and encourages the re-use of public domain digital content by researchers, educators, the creative industries and the wider public. The tool fulfils this objective by helping GLAMs to share their appropriately licensed content with Wikipedia users and disseminate valuable digital items of cultural heritage.
For information: https://www.mediawiki.org/wiki/Help:Extension:GWToolset